Jason Lehecka
Creative Director
Role: Creative Director, Art Director, Video Strategy
Client: Trellis Foundation
Year: 2020
Overview:
Trellis Foundation is a public charitable organization dedicated to increasing postsecondary attainment for low-income and historically underserved students. To support its mission and amplify its reach, the Foundation needed a powerful way to show how grant funding transforms not just individual lives—but entire communities.
The Challenge:
Craft a campaign that:
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Tells the student stories behind Trellis Foundation’s impact
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Inspires action and trust among stakeholders, donors, and policymakers
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Demonstrates the ripple effect of educational funding on families and communities
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Can be used in live settings and outreach efforts to drive engagement
The Solution:
We produced a series of documentary-style videos spotlighting students who directly benefited from Trellis Foundation grants. Each story highlighted the challenges they overcame, the support they received, and the broader impact of their educational journey.​
Creative Elements Included:
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On-location filming with real grant recipients and community members
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Personal, narrative-driven storytelling techniques
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Cinematic visuals paired with branded motion graphics
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Versions optimized for live events, social media, and web​
The Results:
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Used at key events to demonstrate real-world impact and inspire institutional partnerships
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Expanded reach across education networks, nonprofit coalitions, and grantmaking communities
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Helped strengthen Trellis Foundation’s positioning as a leader in educational equity and outcomes