Jason Lehecka

Role: Creative Director, Art Director, Story Development
Client: Electric Reliability Council of Texas (ERCOT)
Year: 2019-2022

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Overview

ERCOT manages the flow of electric power to over 26 million Texans, representing about 90% of the state's electric load. As the face of grid reliability in Texas, public understanding and trust in ERCOT’s operations are critical—especially in times of crisis.

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The Challenge

Following years of scrutiny and evolving energy challenges, ERCOT needed to:

• Rebuild public trust through transparent, accessible communication

• Clarify its role and responsibilities in managing Texas’s power grid

• Connect with everyday Texans in a relatable, informative way
   

The Solution

We developed a series of animated explainer videos that use friendly illustration, approachable voiceover, and clear language to demystify ERCOT’s function. These videos broke down complex energy topics—from grid balancing to demand response—in engaging, bite-sized segments designed for digital and live event use.

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Creative Highlights:

• Script development with stakeholder input

• Motion design and character animation tailored for clarity and tone

• Brand-forward color palette and typography for consistency

• Designed to work across web, social media, and public outreach events
   

 

The Results:

• Boosted ERCOT’s public transparency with easily digestible and visually consistent content

• Improved public engagement across digital channels through storytelling and accessibility

• Videos used at public events, educational workshops, and in digital media to support broader outreach initiatives