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FEMA Strategic Plan
Role
Creative Director
FEMA 2022–2026 Strategic Plan
Communicating a bold, future-facing vision for emergency management
The FEMA 2022–2026 Strategic Plan outlines the agency’s vision for driving equitable disaster resilience nationwide. Centered on climate adaptation, support for historically marginalized communities, and the evolution of the emergency management workforce, the plan reframes FEMA’s mission in response to today’s challenges.
As Creative Director, I led the visual design and storytelling strategy to make the plan accessible, compelling, and actionable for a wide range of audiences—including federal leadership, state and local agencies, nonprofit partners, and the general public. My intent was to demystify complex policy priorities and create a user-centered experience that encouraged trust, transparency, and collaboration. From layout and infographics to tone and brand alignment, every design choice reinforced FEMA’s long-term vision while ensuring credibility, clarity, and consistency across channels.







