WHERE IT STARTED

My love for being creative started behind a camera. Early in my career, I became obsessed with mastering photography, not just taking pictures but understanding light, composition, timing, and the subtle details that turn an image into a story. I studied it, practiced relentlessly, and pushed myself to get better with every frame. Photography trained my eye to see contrast, balance, and emotion in everyday moments. It taught me patience and precision. That foundation shaped how I approach all creative work today. Even now, no matter how big the campaign or how complex the strategy, I still love picking up a camera. It reminds me where it all began and why I create in the first place.